www.carmelartsanddesign.com                111 W. Main Street, Suite 140 Carmel, IN  46032


Contact: Maureen Callahan
317.977.2206, ext. 246

Carmel Arts & Design District Readies to “Rock the District”
National recording artists Jon McLaughlin and Matt Wertz to perform at daylong festival

July 8, 2008

Carmel, Ind. – On July 19, a strip of historic downtown Carmel known for its haute couture and posh art scene will explode in sound as the summer’s hottest free concert event, Rock the District, returns to central Indiana.

Last year’s inaugural Rock the District drew more than 7,000 people to the Arts & Design District from across the Hoosier state. This year, the free community-wide music festival and shopping extravaganza will take place on Saturday, July 19 from 11 a.m. to 10 p.m.

Special events and activities will keep attendees entertained – along with eight hours of music from local bands on three different stages. The event will end with performances by national recording artists Jon McLaughlin and Matt Wertz.

To help celebrate Rock the District, more than 100 specialty shops, galleries and vendors in downtown Carmel will be open to greet visitors, many with special activities, drawings and sales of their own. In fact, the special deals available during Rock the District will actually spill from the storefronts into the sidewalks in Carmel’s annual downtown Sidewalk Sale. Silver in the City is taking a trip up north to Carmel from Mass Ave to be a part of Rock the District’s annual downtown Sidewalk Sale.

Although typical fair food will be available, including elephant ears, frozen lemonade and kettle corn, Rock the District provides a perfect opportunity to sample the many tasty treats available at downtown’s unique eateries. Mudbugs Cajun Café shrimp po’ boys and hush puppies will be served streetside next to Bistro de Paris’ crab cakes, coconut shrimp and spring rolls, along with favorites including Joe’s Butcher Shop’s hot dogs and brats, Bub’s burgers and Bazbeaux pizza. Alcoholic beverages will be available for guests over 21.

Soori Gallery at 258 W. Main St. features magnificent sculptures from a variety or artists and will be open extended hours along with many other galleries.

Even local corporate partners are getting in on the action. Many Carmel and Indianapolis-area vendors and service providers will provide information through booths at Rock the District. Carmel-based Mobile Answers Service ChaCha will serve as the Official Mobile Answers Service for Rock the District, with its Answers Team (A-Team) circulating throughout the crowd, showing cell phone users how to access ChaCha’s free informational service.

Additionally, WTTS (92.3 FM) radio will be broadcasting live during a portion of the event.

Of course, for many Rock the District attendees, the music is the main draw of the festival. Local performers scheduled to appear include:

* All of the Above
* Ari-West
* Attaboy
* Avero
* The Branches
* CW & The Working Class Trio
* Healing Sixes
* Hot Jimmy and the Charred Remains
* Kamikaze Proxy
* Red Light Exchange
* Ron Eyer
* Rotovox
* Sanuk
* Shaded Sound
* The Wellness Plan (formerly The Shindigs)
* Something Rather Naughty
* Stringtown Pickers
* The Troublemakers

In addition to local talent, Rock the District will also showcase national recording artists Unwritten Law, Rockstar/INXS Jordis Unga, 2007 Grammy nominee Aimee Allen and Fox’s “Next Great American Band” contestant, Rocket on the Muldoon’s Stage, in addition to headliners Jon McLaughlin and Matt Wertz on the Main Stage.

“With rising gas prices, we’re happy to be able to provide people in central Indiana fun summer entertainment options like Rock the District close to home,” said Sherry Mielke, director of operations for the Carmel Arts & Design District. “The festival is a great opportunity for people of all ages to come and enjoy a relaxing and fun day of free music, shopping and food while enjoying everything the District has to offer.”

Parking is available at the overflow lot across the street from Carmel High School parallel to 4th Avenue, Carmel Lions Club parking lot and other public parking areas, as well as on-street parking in the District.

For a complete list of musical and performing groups, event activities and participating merchants, or information about other Carmel Arts & Design District events, visit www.carmelartsanddesign.com or call 317.571.ARTS.

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